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I would put up banners and posters of your most intriguing art and let the looks sell themselves.
Otherwise, conventions usually have advertising space for sale in the convention program book. I can't think of a better promotion than that; virtually everyone that visits a convention will take home one of those books.
I am doing just that for Anime Mid Anlantic this year. There's no way to gage if it is effective but logically it seems like a really good idea.